HitWise Travel reports Top 20

[Ron Callari]

Attached is Hitwise monthly report for month of October "Travel" category of US internet Usage.

Below is the top 20 travel website that was visited:

1. MapQuest www.mapquest.com 13.06% 1 1 1
2. Google Maps maps.google.com 10.01% 2 2 2
3. Yahoo! Maps maps.yahoo.com 3.32% 3 4 4
4. Expedia www.expedia.com 2.64% 4 3 3
5. Southwest Airlines www.southwest.com 2.56% 5 5 5
6. Travelocity www.travelocity.com 2.06% 6 6 6
7. Orbitz www.orbitz.com 1.65% 7 7 7
8. Priceline.com www.priceline.com 1.57% 9 8 8
9. Yahoo! Travel travel.yahoo.com 1.54% 8 9 9
10. Cheap Tickets www.cheaptickets.com 1.15% 10 10 10
11. American Airlines www.aa.com 1.11% 11 12 14
12. Delta Air Lines www.delta.com 1.05% 12 13 15
13. Local Live local.live.com 0.97% 14 16 18
14. TripAdvisor www.tripadvisor.com 0.97% 13 11 11
15. Hotwire www.hotwire.com 0.84% 15 15 12
16. CheapoAir.com www.cheapoair.com 0.80% 17 25 20
17. Kayak www.kayak.com 0.80% 16 17 16
18. Northwest Airlines www.nwa.com 0.72% 19 21 21
19. United Airlines www.united.com 0.68% 20 20 25
20. Hotels.com www.hotels.com 0.67% 18 14 13

It is interesting to see what users visit online when making their travel arrangements, and how many airline brands are ranked in the TOP 20,

What can we do with this data?